Attend
Brian Richeson is an accomplished executive in the sports industry with extensive experience in business development and sales. Currently serving as the Executive Vice President of Business Development at Attend since January 2024, Richeson focuses on advancing ticketing technology for live events. Previously, Richeson held multiple leadership roles with the Tampa Bay Rays from January 2007 to October 2023, including Vice President of Corporate Partnerships, Vice President of Sales & Marketing, and Vice President of Sales & Service, where efforts centered on corporate sponsorship revenue and strategic marketing initiatives. Richeson's career began with the Kansas City Royals in 1998 and included significant tenure with the Arizona Diamondbacks, where leadership in season ticket sales was established during the team's inaugural years. Richeson earned a Bachelor's degree in Multi/Interdisciplinary Studies from the University of Missouri-Columbia.
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Attend
Attend (formerly Season Share) is a customizable ticketing technology platform that helps sports teams, entertainment organizations, and world-class venues make the thrill of live entertainment more accessible to the next generation of fans. Attend captures the essence of connection, bringing people, moments, and memories together under one platform, moving the live events category forward for the next generation of fans. Attend’s suite of student, last-minute, seat upgrade, subscription, flex plan, credit-based premium and suite solutions drive younger audiences to venues, boosting both revenue and attendance. Attend has delivered over $100M in ticket inventory for the biggest venues in North America, including multiple MLB, NFL, NHL, NBA, MLS, and NCAA teams.