Bill Sullivan

Bill Sullivan is the Director of Business Development at Attention Arc, where they leverage extensive expertise in direct response advertising and media buying to craft precision-targeted TV and streaming campaigns. With a career that began as a media buyer for Macy's Department Stores, Bill founded multiple advertising agencies and held leadership roles at renowned firms such as Lockard & Wechsler Direct and JL Media. Bill obtained a Bachelor’s Degree in Marketing with double minors in Economics and Fine Arts from Roger Williams University and continues to enhance their skills with ongoing public speaking training.