ATTO Technology, Inc.
Richard Root has a diverse work experience spanning over several industries. Richard started their career in 1995 as a News Anchor/Reporter at WGR 55, where they managed the newsroom, provided IT support, and reported on the news. In 1999, they moved to Shea's Performing Arts Center as a Graphic Designer, Website Manager, and Marketing Associate, developing creative collateral, managing the website, and nurturing organizational branding. In 2014, they became the Chief Information Officer at MatchMyWork.com, where they developed the website from scratch. From 2016 to 2018, they worked at Entercom Buffalo as a Writer/Producer/On-Air Talent, responsible for editorial decision-making, scriptwriting, social media content creation, and research. From 2006 to 2018, Richard worked at Imagination Graphics and Sound as a Digital Content Developer and Strategist, specializing in branding and identity development. In 2018, they joined ATTO Technology, Inc. as a Senior Content Strategist, where they create and manages content for various communication channels and has successfully improved performance on Google Ads.
Richard Root obtained their Bachelor's Degree in Communication and Media Studies from the University at Buffalo, where they studied from 1994 to 1997.
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ATTO Technology, Inc.
Since 1985, Atto Bioscience (formerly Atto Instruments) has provided innovative solutions to pharmaceutical, academic, and research groups in cellular biology. Combining the proven expertise of its top scientists with its unique, flexible, and easily-integrated technology, Atto redefines cellular research and drug discovery with customized andinnovative approaches that enhance any research process.Atto’s key competitive advantage is the ability to integrate biology, imaging instrumentation, engineering, and manufacturing and to deliver to the life science, pharmaceutical and toxicology community a comprehensive offering of assays, instrumentation and services. Their in-house design and development of technology affords us a better understanding of application areas allowing us to adapt to the demands of their customers, and to quickly engineer and develop state-of-the-art imaging solutions to meet those demands.In the summer of 2001, Atto reorganized to expand into the drug discovery market place. As part of the reorganization Atto expanded their management and business teams and has doubled the size of the company over the last year.Atto also strengthened its scientific teams by bringing in some of the lead scientists in cell and molecular biology also from Life Technologies.These new personnel additions along with new venture money have allowed Atto to aggressively move into the high-throughput cell imaging marketplace. From secondary screening techniques to pre-clinical research, Atto technologies and expertise creates improved strategies for reducing time and increasing downstream success.