Attributy.
Andreas Eisermann is a seasoned executive with extensive experience in the direct response television (DRTV) industry and digital marketing. Since May 2016, Andreas has served as the Chief Executive Officer of drtv.agency and, more recently, took on the role of Chief Executive Officer for Social Chain Germany GmbH in May 2023. Additionally, Andreas founded Attributy in December 2020. Previous roles include Director of TV & Controlling at internetstores from December 2009 to November 2016, DRTV Manager at Deutsche Familienversicherung from July 2008 to November 2009, and DRTV Manager at getonTV GmbH from January 2007 to June 2008. Early career achievements include Lead Showplanning & Analysis at Euvia Travel GmbH/sonnenklar.TV and Show Planner at HSE24 S.p.A. from July 2000 to November 2002.
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Attributy.
Attributy is a data-driven, multiattribution platform designed to suit the needs of B2B and B2C businesses in campaign management and assessing marketing ROI. Headquartered in New York City, Attributy has seen rapid team expansion across the US and Europe since its founding in 2020. Unlike other platforms, Attributy leverages it’s AI-drivenoptimization tools and employs deep learning techniques to truly paint a picture of any given channel’s value. Rather than centrally focus on any one channel, Attributy’s algorithms map and track the entire customer journey, correctly weighing each ad for the role it played in conversion. By providing lightning-fast analytics, flexible API-integration, and budget optimization for both online and offline advertising, Attributy gives customers the tools they need to assess the true impact of their campaigns.