Callum Smith

Callum Smith is currently the Commercial Director for Europe at Au Vodka, having previously held the position of Revenue Growth Lead for Northern Europe at Diageo. While studying for a business degree at Liverpool John Moores University, Callum began their career in field sales at Diageo, subsequently advancing to roles such as National Account Executive and National Account Manager. Their experience spans working with notable clients, including EI Group, Admiral Taverns, and Mitchell & Butler, positioning them as a key player in the Impulse & Wholesale team.