MODERN BRITISH DESIGN, INSPIRED BY THE PAST, LIVING IN THE PRESENT.

Aubin was established in 2008. Originally launched as the elder sibling to the Brand's former stable mate, Jack Wills. The Aubin brand is now independently owned by its original founder Peter Williams.

The Brand has always prided itself in producing best in class products that have a timeless appeal. Aubin has collaborated with partners that share our passion for art, music and film, an example being the Aubin Cinema opened with Soho House in 2009. 

Juxtaposing heritage references with contemporary and relevant music, art and film, Aubin has a sophisticated, British heritage feel. Grounded in authenticity with a sophistication, absolutely on the contemporary pulse, it has a unique position in the market.

Aubin champions British heritage and is committed to making high quality clothing that will not date or deteriorate. We use the finest makers in their fields and will always remain focused on our brand ethos 'BETTER IS GREATER THAN MORE'.

We're challenging the addiction to discounting and throwaway fashion. The latest season, fads and fashions don't interest us. We're driven by quality, personal style and independent thinking.

Aubin & Wills

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