MODERN BRITISH DESIGN, INSPIRED BY THE PAST, LIVING IN THE PRESENT.

Aubin was established in 2008. Originally launched as the elder sibling to the Brand's former stable mate, Jack Wills. The Aubin brand is now independently owned by its original founder Peter Williams.

The Brand has always prided itself in producing best in class products that have a timeless appeal. Aubin has collaborated with partners that share our passion for art, music and film, an example being the Aubin Cinema opened with Soho House in 2009. 

Juxtaposing heritage references with contemporary and relevant music, art and film, Aubin has a sophisticated, British heritage feel. Grounded in authenticity with a sophistication, absolutely on the contemporary pulse, it has a unique position in the market.

Aubin champions British heritage and is committed to making high quality clothing that will not date or deteriorate. We use the finest makers in their fields and will always remain focused on our brand ethos 'BETTER IS GREATER THAN MORE'.

We're challenging the addiction to discounting and throwaway fashion. The latest season, fads and fashions don't interest us. We're driven by quality, personal style and independent thinking.

Aubin & Wills

Peter Williams

This department oversees overall operations and retail product strategies to enhance business performance.

Management and Merchandising

This department focuses on developing and executing brand strategies to enhance brand awareness and market presence.

Brand Management

This department supports the sales function by managing processes, tools, and analytics to enhance productivity and efficiency.

Sales Operations

This department oversees the operations and coordination of concession-related services and activities.

Concessions Management

This department oversees the creative process and manages operational functions related to creativity and innovation.

Creative Operations

This department oversees and directs the sales operations and activities to achieve revenue targets.

Aubin & Wills

Org chart

Teams

Management and Merchandising

Brand Management

Sales Operations

Concessions Management

Creative Operations

Sales Management

Offices

Aubin & Wills

Org chart

Teams

Management and Merchandising

Brand Management

Sales Operations

Concessions Management

Creative Operations

Sales Management

Offices

Related companies