Daoud Bourma

Daoud Bourma is an experienced manager specializing in consumer goods and non-food products, currently serving as Manager PGC/Non alimentaire at Auchan Retail since February 2023. This role involves overseeing product management, collaborating with teams to achieve sales objectives, analyzing performance metrics, and managing an eight-person team. Previous roles include customer service and management positions at GROUPE MACIF, Société Générale, and BRICO DEPOT, where Daoud demonstrated skills in customer relationship management, inventory control, and team leadership. Educational qualifications include a Baccalauréat from Lycée La Hotoie, a BTS in Negotiation and Customer Relations from GRETA, and a Master's degree in Sales and Digital Marketing from the Conservatoire National des Arts et Métiers.