Sheldon Lim

Sheldon Lim has a diverse work experience in marketing and digital marketing roles. Sheldon started their career at Experian Ltd in the United Kingdom as a Marketing Manager, where they played a leading role in launching the UK's first online credit monitoring service. Sheldon then moved to Experian Consumer Services, where they held various roles such as Senior Marketing Manager and Director of Membership Marketing, focusing on cross-selling, billing optimization, and managing online affiliate programs. In 2012, Sheldon joined Auction.com as the Senior Director of Marketing - Real Estate, where they successfully decreased user acquisition costs and led the migration to Google Analytics 360 platform for web/app analytics. Later, they were promoted to the role of VP of Digital Marketing.

Sheldon Lim completed their Bachelor of Arts (BA) degree in Economics with a minor in Asian American Studies at UCLA from 1994 to 1998. In 2020, they obtained a Digital Marketing Strategies Certificate from Kellogg Executive Education, specializing in Data, Automation, AI & Analytics. Additionally, they earned a Google Analytics Certification from Skillshop in May 2023 and another certification in Digital Marketing Strategies from Kellogg Executive Education in May 2020.