Sofia Lindfors

Marketing Specialist

Sofia Lindfors is a seasoned marketing professional with extensive experience across various industries. Currently serving as a Marketing Specialist at Auctionet since June 2025, Sofia previously co-founded As New SE, a digital platform for premium second-hand kids' products, and acted as its Chief Commercial Officer from January 2023 to February 2025. Sofia's background includes a role as a Project Manager in Marketing at DNB Sverige, where strategic planning and execution of marketing projects were key responsibilities. Other notable positions include Marketing Specialist at Entercard Group AB and PR roles at Lifeline Entertainment & Management and VASS PRODUCTIONS. Sofia holds a degree in Strategic Communication and Digital Media from Lund University and has also studied at Nanyang Technological University in Singapore.

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