Mel Silva

Mel Silva is an innovative fashion marketing professional with 20 years of experience in education, retail, and consulting. They currently manage Audaces franchises in Rio de Janeiro and Espírito Santo, focusing on aligning creative strategies with commercial objectives. Mel's extensive background includes leadership roles in marketing at companies like 2Rios Lingerie, Raphaella Booz, and Dimy, where they developed impactful campaigns and managed budgets. An attentive observer of fashion trends and consumer behavior, Mel shares their expertise through lectures and courses on Industry 4.0 and visual merchandising, contributing to the growth of the industry. Educated with degrees in Fashion Marketing and Business Administration, they embody a commitment to fostering team collaboration and driving consumer engagement.