Reggie Shah

Reggie Shah is a seasoned professional with extensive experience in research and insights across various media organizations. Currently serving as Senior Director of Research and Insights at Audacy, Inc. since March 2019, Reggie leads a team that supports National and Local Ad Sales, Marketing, Programming, and PR teams while providing crucial research for partnership and M&A decision-making. Prior roles include Director of Research and Insights at Univision Communications Inc., where Reggie developed data analysis protocols and competitive analyses to boost commercial revenue, and Anti-Fraud Analyst at GHI, where analytics identified significant fraud instances. Early career experience includes a Fraud Analyst/Underwriter position at GEICO, where Reggie saved the company from major revenue losses through innovative data analysis. Educational background includes studies at New York University and Farmingdale State College.