Bettina Ried

Bettina Ried has over two decades of experience in marketing and communication, currently serving as the Marketing Communication Manager at AUDI AG since January 2001, where responsibilities have included leading international loyalty programs and managing marketing communication. Prior roles at AUDI AG included Project Leader for Internationalisation in E-commerce and marketing consultant for Europe, Africa, and the Middle East. Bettina's early career included a position as Project Manager for Experiential Marketing at Volkswagen Group Italia S.p.A. and Project Manager for Marketing Communication at Audi Argentina. Bettina Ried's educational background includes a Diploma in International Business Administration from the Catholic University of Eichstätt-Ingolstadt, along with studies at Università di Trento and Université Paris-Sorbonne.