Heidi Liu

Heidi Liu is an accomplished Strategy and PMO Manager at AUDI AG, where responsibilities include leading the China Customer Forum and driving cross-functional leadership on strategic topics. Previous roles include serving as a Project Manager for Global Brand Design at NIO, where focus was on brand strategy and user-centric projects, and as Launch Planning Manager at Bentley Motors, leading cross-functional teams to develop consistent launch strategies. With consulting experience in transformation and process management, particularly in automotive cybersecurity at AUDI, and a robust educational background in business administration from TUM School of Management and the University of St. Gallen, Heidi Liu possesses extensive expertise in strategy, project management, and brand development within the automotive industry.