Michael Andreas Becher serves as the Strategic Innovation Leader in Customer Experience at AUDI AG since January 2023, where responsibilities include developing the Direct-to-Consumer Interaction and Care strategic concept and leveraging advanced technologies for customer engagement. Prior to this, Michael held the role of Program Manager Retail at dx.one GmbH, facilitating End-to-End Retail Journey evaluations to enhance customer experience. Previous positions include Product Manager at Siemens, where Michael translated company visions into user-centric mobility solutions, and Product Lead for Digital Services at BMW Group, focused on creating the luxury ecosystem "Whispers." Additional experience includes roles at NTT DATA Deutschland GmbH, Sixt rent a car, and MeinProspekt GmbH. Michael holds a Master’s Degree in Media Technology and Management and a Bachelor’s Degree in Media Technology from Hochschule München University of Applied Sciences.
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