Patrick Kück

Patrick Kück currently serves as the Head of Data Driven Enterprise at AUDI AG, overseeing data and AI strategy and governance to enhance business value while adhering to regulatory standards. Prior to this role, Kück held significant positions at CLAAS, including Head of Digital Transformation & Business Development and SVP Strategy & Corporate Development, where corporate strategy, M&A, and innovation initiatives were managed. At Porsche AG, Kück acted as Director of Strategy & Innovation, leading corporate strategy and digital transformation projects and managing innovation activities. Early career experiences include project management roles at Porsche Consulting, focused on Lean Management implementation, and marketing positions at Porsche México and Porsche Latin America. Kück holds a Digital Excellence Diploma from IMD, an MBA from Lancaster University, and degrees from multiple institutions in European Business.