Ade Ogunbufunmi

Ade Ogunbufunmi is an accomplished Product Owner and analyst with extensive experience in CRM and business analytics. Currently at audibene since February 2021, Ade leads the migration of CRM messaging to Braze and oversees project delivery through agile methodologies. With a background as a Senior Business Analyst at smava GmbH and as a campaign analyst at Merkle EMEA, Ade has a strong focus on data-driven decision-making and performance tracking. Academic credentials include a Master’s Degree in Management specialization in business analytics from Universitat Pompeu Fabra and a Bachelor of Science in Sports and Exercise from the University of Roehampton, complemented by continuous professional development through online certifications.