Eric Hu, PhD, is a data scientist specializing in marketing measurement and optimization of media and ads. With a track record of enabling data-driven consumer experiences across industries such as consumer goods, technology, and premium beauty, Eric has developed and deployed data science and machine learning solutions to enhance marketing campaigns and improve customer retention. Eric's recent experiences include serving as a Senior Machine Learning Scientist at PayPal and a Data Scientist at Colgate-Palmolive, and they are currently a Staff Data Scientist at Audible as well as at The Estée Lauder Companies Inc., where they focus on optimizing marketing strategies through advanced analytics and predictive modeling.
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