Florian Messner is a seasoned marketing and analytics professional with extensive experience in optimizing marketing spend and providing data-driven insights. Currently serving as Director of Paid Media Measurement at Audible since February 2020, Florian focuses on global marketing spend optimization in key markets, advising stakeholders on efficient strategies, and evaluating marketing channel effectiveness through experiments. Prior roles include Senior Analyst at PAYBACK, where analytics consulting for various sectors was key, and Consultant at BearingPoint, specializing in predictive analytics and business intelligence. Florian's educational background includes a Master of Science in Applied Economics and two Bachelor's degrees in Business, Economics and Social Sciences, and Political Science.
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