The Audience Measurement Coalition is a sector association in the domain of Audience Measurement. The AMC is composed of Joint Industry Committees (JICs) and research companies. 
Audience measurement serves as the backbone of Europe’s media industry, providing invaluable insights into consumption patterns for media companies. Additionally, it supports public service media in fulfilling their mandates and assists advertisers and public authorities in making informed decisions.

Amongst its main purposes, the AMC aims to …
- Represent organisations active in the audience measurement sector when it comes to matters of public policy and regulatory developments.
- Be an international source of reference for audience measurement knowledge and information in dialogues with regulators, public authorities, and other industry stakeholders.
- Support international alignment on evolving practical matters ensuing from regulation.

AMC is included in the EU Transparency Register : REG 681747495728-42.

Audience Measurement Coalition

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