Rob Carpenter

We help B2B companies win over their market through authentic user-generated content and creative comarketing with influencers, buyers, users, customers, and partners. THE PROBLEM The outbound and inbound engines that used to work wonders are losing effectiveness and buyer trust. Buyers today are tuning out brands they don't know and turning to people they trust. 12% of buyers say that they trust software companies 30% of B2B buyers trust vendor-provided content 82% of buyers are influenced by other individuals and companies THE SOLUTION Capture attention and build trust with audience-led growth. Audience-led growth is a B2B go-to-market strategy that focuses on continuous audience research, relationship building, user-generated content, and comarketing to accelerate business growth. WHAT AUDIENCELED DOES Authentic user generated content, creator & advisor programs, and comarketing campaigns AudienceLed turns industry leaders into brand champions – without a giant influencer marketing budget. Our scrappy and creative comarketing strategies create win (you), win (champion), win (audience) collaborations that capture attention and boost engagement across your GTM. LEARN MORE AT https://audienceled.com