AudienceLed
Will Taylor is an experienced professional in partnership management and ecosystem orchestration, currently serving as Co-Founder and Chief Partner Officer at AudienceLed and CEO at BD Paths. Will has a proven track record in driving partner operations and relationship management across various companies, including nearbound.com and Reveal, where strategic initiatives significantly increased revenue and partner retention. As a member of Partnership Leaders and RevGenius, Will actively engages in community and knowledge sharing. With a background in partnerships at Mailshake and Vidyard, Will developed successful programs and initiatives from the ground up, optimizing operations and fostering collaboration. Will holds a Bachelor of Arts in Honours Psychology from the University of Waterloo.
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AudienceLed
We help B2B companies win over their market through authentic user-generated content and creative comarketing with influencers, buyers, users, customers, and partners. THE PROBLEM The outbound and inbound engines that used to work wonders are losing effectiveness and buyer trust. Buyers today are tuning out brands they don't know and turning to people they trust. 12% of buyers say that they trust software companies 30% of B2B buyers trust vendor-provided content 82% of buyers are influenced by other individuals and companies THE SOLUTION Capture attention and build trust with audience-led growth. Audience-led growth is a B2B go-to-market strategy that focuses on continuous audience research, relationship building, user-generated content, and comarketing to accelerate business growth. WHAT AUDIENCELED DOES Authentic user generated content, creator & advisor programs, and comarketing campaigns AudienceLed turns industry leaders into brand champions – without a giant influencer marketing budget. Our scrappy and creative comarketing strategies create win (you), win (champion), win (audience) collaborations that capture attention and boost engagement across your GTM. LEARN MORE AT https://audienceled.com
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