Joe Pasqualino currently serves as Media Trading Lead at Audigent, a part of Experian, starting in August 2025. Previously, Joe held the position of Director of Addressable Activation at KINESSO from February 2018 to August 2025, managing a $50MM yearly digital budget for high-profile clients such as LEGO and Applebee’s. Joe's career includes various roles at iCrossing, where significant accomplishments involved optimizing programmatic media campaigns and driving sales for DIRECTV through effective paid search strategies. Earlier experience as a Digital Marketing Analyst at Nexteppe involved close collaboration with the CEO on digital marketing initiatives, and initial exposure to sales and stadium operations was gained as an intern with the Syracuse Chiefs. Joe earned a Bachelor’s Degree in Sport Management from the State University of New York Cortland in 2014.
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