Lance Paterson

Lance has spent time across different media and marketing organizations. He started out of university at ITV, where he spent 9 years, largely in their Web group. He then spent time in consulting / agencies, as well as founded his own company, Sonr News, before joining AudioBoom in London in 2012. He joined as Head of Partner Technology / Partner Manager.

In his current role he researches and develops new technologies. Specific focus on making audio advertising accurate, adaptable and appealing - and selling and integrating our technology portfolio into media partners worldwide. He has ongoing work across the the advertising piece, delivering campaigns on time and to spec, and creating specialist, high-conversion solutions for partners.