Sid Palaniappan is an accomplished professional with extensive experience in sales and account management within the logistics and technology sectors. Currently serving as an Enterprise Account Executive at Augment since September 2025, Sid focuses on leveraging AI technology to enhance productivity in logistics. Previously, Sid held the role of National Sales Manager at Allen Lund Company, where responsibilities included offering personalized software solutions and managing supply chain services. Additional experience includes managing a sales team at U.S. Xpress, serving as a Senior Account Executive at Coyote Logistics, and contributing to a rebranding campaign at The Weiner Companies. Sid's early career includes various internships in cybersecurity, strategic sourcing, and brand ambassador roles, complemented by a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign.
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