Inspiring women to cherish themselves and our planet, Auguste is an Australian lifestyle brand.

At home on the east coast of Australia, the brand crafts its ranges to seek out the sun with effortlessly elegant shapes, nostalgic prints and a contemporary coast twist. From easy Sundays by the sea to nights exploring the wearer’s favourite city, Auguste’s collections are made for making memories in.


Auguste is built on a foundation of environmental consciousness with the core belief that all fashion businesses should play a part in designing the best version of the future. 

At Auguste, it’s not just about the clothes and it never has been. We’re trying to create a positive change through our brand for those who want to live an authentic life and raise as much awareness as we can in the process.

Auguste The Label

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