Marcel Barth is an experienced professional with a strong background in automotive sales and customer relationship management. From October 2017 to November 2022, Marcel held multiple leadership roles at Continental, including Head of Cost Value Analysis and Head of Customer Center for the VW Group OES, focusing on customer relationship management, improvement initiatives, trainings, AI in sales, and management reporting. Prior to this, Marcel worked as a Sales Excellence Manager and Controller, gaining skills in contract negotiations and reporting. Currently, since September 2025, Marcel serves as a Sales Excellence Manager at AUMOVIO. Marcel holds an IHK degree as an IT-Systemkaufmann and a Bachelor of Arts in Controlling and Logistics from Hochschule Fulda, with additional studies in International Business at California State University-San Bernardino.
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