Matt Rust is an experienced instructional designer currently working at Aura since November 2025. Prior roles include serving as an Ethical Trade Executive (Training & Comms) and Digital Learning Designer at Primark from October 2022 to November 2025; Digital Learning Specialist at Drax Group from March 2021 to October 2022; and Digital Learning Consultant at SIG plc for a brief period in 2020. Matt has also worked as a Lead Instructional Designer at the University of Leeds, creating and managing an online induction resource, and has experience with Jet2.com and Jet2holidays as a Digital Learning Specialist and Coordinator. Early career roles included Digital Media Executive at PPL Training, Freelance Video Editor at CreateAndCraft, and Creative Production Coordinator/Video Producer at Create and Craft USA. Educational credentials include a Bachelor of Arts in TV & Film/Media Studies from the University of Lincoln and a National Diploma in Film/Cinema/Video Studies from Peterborough Regional College.
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