AURA WAS FOUNDED IN 2003 AS AN INTERDISCIPLINARY DESIGN PRACTICE THAT SPECIALIZES IN INTERIOR, ARCHITECTURE, URBANISM AND DEVELOPMENT. OUR PROJECTS FALL UNDER A WIDE SPECTRUM OF SECTORS VARYING FROM RESIDENTIAL TO COMMERCIAL AND PUBLIC DEVELOPMENTS WITH THE MAIN GOAL TO CREATE LONG LASTING PHYSICAL NARRATIVES.

A MANIFESTATION OF OUR DESIGN PHILOSOPHY, AURA, REFLECTS OUR INTUITIVE APPROACH TO CHALLENGE THE BOUNDARIES BETWEEN THE TANGIBLE AND INTANGIBLE.

OUR PROCESS BALANCES DESIGN AND TECHNICAL SKILLS, IN ORDER TO ADAPT TO LIFE’S EPHEMERAL NATURE AS WELL AS ADDRESS EACH PROJECT’S UNIQUE REQUIREMENTS WITH ALL THE CREATIVE POSSIBILITIES THAT LIE BETWEEN THEM.

WITH AN INTERNAL CULTURE THAT PROMOTES SELF-DEVELOPMENT, WE CONSTANTLY RESEARCH NEW INSPIRATIONS AND TECHNIQUES THAT WOULD ALLOW US TO STRENGTHEN OUR INATE DESIGN INTUITION WITH EXTENSIVE KNOWLEDGE AND EXPERIENCE.

AURA | Alaa Mahmoud

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