Aura provides embedded lending infrastructure for MENA. We power platforms to offer credit to their SME customers.

Aura brings the technology, the operations, and the capital. Everything from data ingestion and underwriting to KYC, compliance, servicing, and collection, all handled by us. Platforms launch a financial product without building a lending business behind it.

For the platform, it's a new product line and a stronger reason for their customers to stay. For the SME, credit shows up in the product they already use, at the moment a transaction is happening, not after an application process that moves at bank speed.

Every B2B platform already sits on data that tells a credit story. Transaction volume, invoice patterns, buyer relationships. What businesses need is flexibility over their cash flow, and embedded credit provides that, at the point where it's actually needed.

Follow us if you're building platforms that serve business customers, investing in fintech infrastructure, or thinking about what embedded credit could look like for your product.

Aura Finance

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