Founded in Los Angeles, Auraline Beauty was created by beauty enthusiasts who recognized a void in quality, innovative and attainable products in the private label cosmetics industry. Our goal is to make the process of launching your own beauty brand fun and easy! 

Auraline Beauty prides itself on manufacturing quality formulas, on-trend products and attractive merchandising to help our partners build their brands. At Auraline Beauty, our team is here to help you create the collections that are best for your brand identity and consumer. Whether you are an individual looking to sell your own private label makeup products or creating a unique brand looking to develop your own formulas, shades and packaging, our knowledgeable specialists are ready to work with you. Auraline Beauty has over 500 products to choose from, and a team eager to assist you. If you are ready to get started, click here to view our private label online catalog, or here for further details on custom manufacturing.

With the challenges facing the beauty industry due to the pandemic, we saw a need to expand our product offerings beyond high-quality private label cosmetics into personal protection equipment. Our years of experience developing superior products and relationships with manufacturers allowed us to seamlessly pivot from the import and development of beauty products to providing personal protective goods through the creation of our sister company Sasomei. With the surge in demand for personal protection products, we saw a way to contribute and use our expertise and relationship to help people stay safe and healthy.

Auraline Beauty

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