Derick Chui is a transformative leader specializing in CX strategy and innovation, currently serving as Vice President at Aura. Previously, they held notable roles at Toast, Zendesk, and Salesforce, focusing on strategic operations and customer service transformation. Derick has extensive experience in analytics, strategy consulting at Wells Fargo, and investment banking, with a background that also includes lecturing to a large audience in South Korea. They are committed to driving continuous improvement and operational excellence in customer care settings.
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