Samantha Loo is a skilled marketing and communications professional currently serving as the Brand, Marketing & Communications Advisor for Asia at Aurecon since December 2022. With a strong background in developing omni-channel marketing strategies and content creation, Samantha has successfully enhanced business visibility and fostered partnerships. Previous roles include Assistant Customer Proposition Manager for Pensions at HSBC, where Samantha designed digital customer journeys, and Assistant Manager in Brand & Communications at OCBC Wing Hang, focusing on corporate image and CSR programs. Earlier experience encompasses senior marketing roles at Informa Markets in Asia, laverana GmbH & Co. KG, and Times Telecom, showcasing expertise in branding and stakeholder engagement. Samantha holds a Bachelor's degree in Communication and Media Studies from Simon Fraser University and an MBA from the University of South Wales.
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