Luiza Costa is the Coordenadora de Inovação at Aurum, where they lead a multidisciplinary team focused on CRO, UX, data, and technology to optimize sales and marketing performance. With over five years of experience in the SaaS ecosystem, Luiza specializes in transforming data into strategic decisions and fostering growth through team collaboration. Previously, Luiza held roles in supply chain analysis at Grupo Uni.co and Imaginarium, and served as a commercial and project manager at Ação Júnior. They hold a degree in Business Administration and Management from Universidade Federal de Santa Catarina and studied at Universitat de València.
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