Veronica Williams

Veronica Williams has a diverse work experience spanning various industries and roles. Veronica is currently working as an Authentic Fractional CMO™ at Authentic, where they help growing businesses overcome random acts of marketing and build revenue. Prior to this, they served as a Contract Chief Marketing Officer at 4D Strategic Services, providing brand and marketing strategy services to companies trying to break through to $10M in revenue. Veronica also founded and owned EPIC Leadership Development, focusing on developing empathetic and curious leadership traits.

Before that, Veronica was the Director of Marketing & Special Projects at Pond King Inc., where they successfully launched their e-commerce website, improved digital presence, and increased sales. Veronica utilized various tools and strategies such as Shopify, SEO, Google PPC campaigns, and HubSpot CRM software. Veronica'sefforts resulted in significant improvements in email open rates, PPC ROI, website conversion rates, and monthly website sales.

Veronica's previous experience includes being the Director of Marketing & Business Development at Downs Rachlin Martin PLLC, where they led a rebrand and website relaunch while managing a team of directors. Veronica also served as the President, Director of Operations, and Majority Owner at hmc2 advertising, overseeing client services, strategic branding, and marketing direction. During their time at hmc2 advertising, they played a key role in transitioning clients to retainer relationships, improving media buying ROI, and achieving significant ROI for a direct mail campaign.

Earlier in their career, Veronica worked as the Director of Marketing and Communications at Sugarbush Resort, where they redefined the brand vision and executed a comprehensive marketing campaign to drive revenue and brand awareness. Veronica managed a team of direct and indirect reports covering various areas such as PR, events, merchandising, TV, and telesales.

Overall, Veronica Williams has demonstrated expertise and success in marketing strategy, leadership development, brand management, digital marketing, and team management across multiple industries.

Veronica Williams holds a Bachelor of Arts degree in Marketing from the University of Massachusetts Amherst. Veronica has also completed the Minority Business Executive Program in Management & Leadership from Tuck Executive Education at Dartmouth. Additionally, Veronica has obtained certifications in AAAA Leadership from the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, INC and Inbound Marketing from HubSpot.