Mark Walden

Mark Walden is an experienced professional in brand management and marketing with a strong focus on the sports industry. Currently serving as Vice President of Reebok Brand Management at Authentic Brands Group since August 2023, Mark is responsible for the commercial success of the Reebok and Prince brands across the EMEIA region, managing over $100 million in royalty revenue. Prior to this role, Mark spent over a decade at adidas in various positions, including Brand Director Go-to-Market for Southeast Asia and Director of Sports Marketing and Project Officer for Asia Pacific, where significant contributions included partnership strategies and high-profile negotiations. Mark's early career included positions in corporate real estate and technical sales, complemented by an education at London South Bank University.