Ivan Walker is a seasoned Director of Digital Marketing with expertise in Pay-Per-Click (PPC) and performance marketing. With a strong background in SEM, Ivan has effectively managed significant digital media spends, demonstrating exceptional skills in data analysis and marketing strategy. Currently serving as the Director of Digital Marketing at Authority Brands, Ivan focuses on optimizing marketing strategies for home service franchises. Past roles include Online Marketing Specialist at Sylvane, Inc. and Senior Media Manager at Response Mine Interactive, where notable achievements in conversion rates and revenue growth were recorded. Ivan holds a dual degree in Marketing and Audio Engineering from Georgia State University.
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