Brian Softcheck

Brian Softcheck has over 25 years of experience in sales and management within the beverage and foodservice industries. Currently serving as an Outside Sales Representative at Auto-Chlor System, Brian has a long-standing tenure at NuCO2 as a Territory Sales Manager, where responsibilities include managing the Washington State territory. Previous roles include Regional Sales Manager at B2 Beverage, Market Manager at High Falls Brewing Company overseeing 24 distributors across several states, and Geographic Marketing Manager at Crown Distributing, managing a team of 20. Brian began the career as a Team Leader at Chicago Beer Distributing, supervising a team in various market sectors. Brian holds a degree from the University of Iowa and has attended Joliet Catholic and St. Louis High School in Honolulu, HI.