Allen Roh is a skilled marketing professional with extensive experience in lifecycle marketing and marketing automation. Currently serving as Manager of Lifecycle and Marketing Automation at Autodesk since February 2022, Allen develops and directs strategies to enhance customer engagement and drive conversions. Previous roles include managing marketing automation and lifecycle marketing campaigns at Bench Accounting, leading email marketing initiatives at lululemon and Best Buy, and executing marketing automation programs for major brands at Revenue Automation Inc. Allen's expertise is further supported by a diploma in Marketing Management from the British Columbia Institute of Technology and a background in criminology from Simon Fraser University.
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