Sofia Peres is a Principal UX Researcher at AUTODOC and a co-founder of Service Design PT. With a background in Customer Experience Innovation, Service Design, and UX Research, they have worked across consultancy, government, and SaaS businesses. Sofia has held managerial roles, overseeing design teams while fostering collaboration and project execution. Currently, they also serve as a lecturer at EDIT. and the University of Minho, sharing their expertise in design and innovation management. Their past work includes significant contributions as a Service Designer and Senior UX Researcher in various organizations.
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