Rick Richardson is an accomplished Automation Specialist at Autometrix, Inc. since February 2016, specializing in direct and vertical sales of automated cutting technologies and CAD/Nesting software solutions across diverse industries, including textiles, automotive, and furniture. Previously, as Account Director for Lectra North America, Rick oversaw sales of CAD software and cutting equipment in Central America. With extensive experience as a Regional Sales Manager in Latin America for Metamation Software and SIGMATEK SYSTEMS, and a background in large capital equipment sales at KRB Machinery, Rick has demonstrated expertise in driving revenue through direct sales and business development in various sectors, including textiles and manufacturing. Rick's career began at Brother International Corporation, managing technical teams and developing industrial sewing machine applications. Rick holds a Certification in Sales and Marketing Management from San Diego Business College.