Bryan Baker possesses extensive expertise in web tagging, analytics, and financial operations within the automotive and audit sectors. As Senior Director of Web Tagging and Analytics at AutoNation, Bryan delivered in-depth website performance reports and optimized tracking strategies across over 300 websites. Prior roles include Sr. Manager of Marketing Planning & Spending Operations, where Bryan managed financial reporting, and Senior Director of Marketing and Planning Analysis, providing strategic guidance on marketing ROI. With auditing experience from Deloitte & Touche and as Sr. Internal Auditor at Royal Caribbean Cruises Ltd, Bryan has a strong foundation in compliance and operational audits. Bryan holds a Master of Accountancy in Audit from Florida State University and a Bachelor of Science in Accounting and Business/Management from Johnson C Smith University.
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