Riley Bowden

Riley Bowden is a seasoned growth marketer with a Bachelor's degree in Journalism, Advertising, and Public Relations from the University of Nebraska-Lincoln. They have held key positions at various companies, including as the Sr. Growth and Marketing Associate at BacklotCars, where they led full-funnel marketing strategies and developed a go-to-market playbook that opened over 30 markets in 18 months. In their role as Growth Marketing Manager at Baton, they defined the ideal customer profile and improved sales processes, significantly enhancing product adoption. Currently, Riley serves as the Director of Growth Marketing at Autura, connecting impounds and tow yards with buyers across the United States.