Alejandro Soto

Alejandro Soto has extensive experience in category management and financial planning, with a career spanning over a decade. From February 2011 to January 2019, Alejandro served as a Senior Category Manager at Organización Soriana, managing multiple categories within the Home, Seasonal, and Technology sectors with annual sales exceeding $800 million MXN. Since January 2019, Alejandro has held a similar position at AutoZone, leading the Accessories Group with a sales target of over $3 billion MXN, while mentoring a team and negotiating with suppliers. Alejandro's earlier roles include Director of Merchandising at Actinver and Quality Trainee at Geometrica, complemented by educational qualifications in entrepreneurship and international business from reputable institutions such as Jönköping International Business School and the Chinese University of Hong Kong.