Bret Lawrence

Bret Lawrence is a content strategist with over 10 years of experience in B2B and B2C tech startups. They currently serve as the Head of Content for Embedded Finance at Avalara and have held various roles in content management and strategy, including positions at Hopscotch and Better.com. Bret's early career included writing and editing at Triumph Communications and social media management for the Florida Office of Film and Entertainment. They earned a Bachelor of Arts in Editing, Writing, Media, and Film Studies from Florida State University.