Mohammed Asif is currently the Director of Targeting and Segmentation at Avalara, where they focus on driving growth through data-driven solutions. With over 10 years of experience in financial services and management consulting, they possess expertise in direct mail marketing, digital/email marketing analytics, product analytics, sales optimization, web analytics, behavior analytics, and customer lifecycle management. Prior to Avalara, Mohammed held positions at PayPal as a Data Science Manager and Senior Marketing Analyst, and worked as a Senior Consultant at EXL Services Ltd and a Senior Analyst at Swift Capital.
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