Arun Kumar is a marketing executive with over 20 years of experience specializing in B2B demand generation, ABM, analytics, and sales alignment across Europe and the Middle East. Currently serving as the Demand Generation and Acquisition Strategy Lead at Avanade, Arun leads initiatives focused on whitespace acquisition and pipeline acceleration. Since joining Avanade in 2014, Arun has progressed through various roles, including Insights, Analytics & Optimization Lead and Customer Experience & Revenue Growth Initiatives Lead. Previously, Arun held positions at Cognizant, where they enhanced marketing operations and supported CRM initiatives. Recognized for harnessing data-driven insights to create impactful marketing programs, Arun is passionate about bridging the gap between marketing and sales to drive organizational growth.
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