Fredrick Williams is an accomplished Consultant and UX Designer at Avanade, focusing on creating user experiences through strategic design and storytelling since July 2021. Previously, Fredrick served as a Senior Analyst, specializing in UI/UX Design for Dynamics 365 to enhance operational efficiency and user satisfaction. A former Sr. Sales Marketing Executive at Hilton, Fredrick drove a 22% increase in the sales cycle through effective value proposition messaging. Additional experience includes a UX Designer Apprenticeship at One Healing Space, where Fredrick contributed to product improvements for an online mental health platform, and a role as Marketing Content Manager for AFROPUNK Worldwide LLC, ensuring engaging content for community events. Fredrick’s career began with initiatives as a Sr. Strategic Planner for Let's Breakthrough, Inc., supporting prominent events for LGBTQIA+ activism. Academically, Fredrick holds a Bachelor of Arts in Journalism from the University of South Carolina Upstate and a Specialized Certificate in UX/UI Design from Flatiron School.
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