Jacob Knettel is a Future of Work & GenAI Strategist with a diverse background in brand development, digital marketing optimization, and customer experience strategy. Starting their career as a Marketing Associate at Goodwill-West Texas from 2010 to 2012, Jacob then held various roles including Digital Strategy Manager at LiveArea and Senior Digital Analyst at PFSweb. Since 2019, they have focused on employee experience and workplace challenges, currently serving in leadership roles at Avanade where they craft and execute innovative digital strategies. Jacob is passionate about helping others, enjoys traveling, and engages in hobbies such as viticulture and outdoor adventures. They hold a BBA in Marketing from Abilene Christian University, obtained in 2012.
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