Lays Dantas

Lays Dantas is a seasoned professional with extensive experience in digital advisory, business transformation, and product management, currently serving as Group Manager for Digital Advisory at Avanade since November 2023. Previous roles include Gerente de transformação de negócios at EY, Gerente de produtos digitais at Prudential do Brasil, and Consultora Sênior de Negócio e Tecnologia at PwC Brasil, where Lays demonstrated expertise in IT project management, particularly in SAP and Salesforce implementations, process redesign, and agile methodologies. Lays has a strong background in business analysis, financial planning, and team leadership, with notable achievements including leading a strategic Go To Market redesign for a major food company and fostering inclusive team dynamics. Education credentials include studies in Xponential Business Administration from StartSe University and Universidade Nova de Lisboa, along with a degree in Gestão Comercial from Faculdades Integradas Rio Branco.