Luisa Di Prima

Luisa Di Prima is a Digital Strategy and Change Management Lead at Avanade, where they have been instrumental in shaping digital transformation processes for major clients such as Pirelli, Lavazza, and Carrefour since 2015. With over 15 years of experience as a Strategic and Business Consultant, Luisa has developed expertise in digital strategy, CRM, and change management while working with diverse industries, including fashion and automotive. Their professional journey includes roles as a Project Manager and Business Analyst at various companies, where they focused on market analysis and project management. Luisa holds multiple master's degrees, including one in Big Data & Social CRM and another in Business Administration from SDA Bocconi.